A TSHIRT ON A MISSION
SUPPORT LOCAL WEAR LOCAL
SUPPORT LOCAL OHIO — With all the chaos unfolding in every corner of our country, every corner of our world, the significance of communities banding together has never been greater.
For all intents and purposes, we are at war. Our healthcare system is under attack. Our economy is under attack. Our first responders, the doctors, and nurses on the frontlines, are under attack. The enemy might be invisible, but it’s persistent. And even though local businesses aren’t its primary focus, they’re getting seriously harmed as a byproduct of the assault. Standing together in the face of adversity.
Whether you’re located in Northeast Ohio, the plains of Alabama or in the Rockies of Colorado, you all belong to something.
You all belong to a community.
And no matter how different your communities are, how uniquely your communities function, that thing that connects you to the people around you, to the region you call home, is special. It’s sacred.
Small businesses are part of what defines that thing. The mosaic of local restaurants and retail shops, of service offerings and neighborhood venues, is what separates your community from the next one over. So, when the operations of businesses in your area are interrupted, when their revenue streams are no longer feasible in this climate — that’s when it’s time for you to stand up.
Intention becomes actionable.
It’s simple. It’s crucial. And, in every instance it’s been implemented, it’s effective.
Imagine your favorite local business — It could be a brick oven pizza restaurant, a neighborhood barbershop, a family-owned sporting goods store, whatever it is, it’s been impacted by the chaos. Maybe it’s had to close, or it’s had to lay employees off, or it’s had to slow or stop all operations.
What we’re proposing is a way for local businesses, in every industry, to gain a new revenue stream.
Through decorated apparel. Specifically, through custom branded t-shirts at ZERO cost to the business in-need, but profit generated through sales from the support of the community that built them.
With every $20 T-Shirt sold, $10 will go to the local business of your choice, and $10 will go to the decorated apparel business. (Which, by the way, is also a local business that’s hurting.) Brian at Mega Lab Limited has generously offered to cover all garment cost, design time, shipping costs, supplies and anything else it takes to grow this initiative. That means, for the price of one T-Shirt, members of the community are supporting two local businesses. And now more than ever, they need you to stand with them.
THAT’S IT — IT’S THAT SIMPLE.
All the business has to do is let its customers know — Hey, here’s a way you can support us.
Here’s a way you can help keep us afloat through these strange, uncertain times. And guess what? Remember that inclination we mentioned before — the one to help out your community? This is where that comes in. This is where community members, whether they eat, sleep, and breathe that pizza restaurant or whether it’s just a familiar awning, come in.
With just a few clicks, they’re affecting change. And they don’t need to leave their couch, or their social distancing practice, to do it.
So, yes, money is earned. The local businesses will see profits. But more than just the cash, they’ll also stay alive in the minds of their customers. Their brand won’t just be visible in their storefronts, they’ll be visible on their customers’ T-Shirts — on their torsos. Brand awareness doesn’t get more personal than that.
And, if every customer that shows support by purchasing a T-Shirt tells their friends and family about the initiative, or posts a picture on social media and tags the local businesses involved, that’s brand awareness to the extreme. All while spreading awareness for the community fundraising program that, at the end of the day, has the power to help businesses survive.
That’s it. That’s the proposal.
One custom t-shirt, one local business’s customer base, and a whole new way to turn profit — all while spreading awareness of the brand.
ALL local business owners are encouraged to share space on this page. Please, reach out to me and we’ll get you on here because accepting a #helpinghand doesn’t mean you’re taking a handout. This isn’t wallstreet.